Филип Котлер

Филип Котлер (1931 оны 5-р сарын 27-нд АНУ-ын Чикагод төрсөн) нь Нортвэстэрн их сургууль дахь Менежментийн Келлог сургуулийн Маркетингийн ухааны хүндэт профессор.

Котлерыг алдаршуулсан бүтээл болох "Маркетингийн Менежмент" нь өдгөө 15 удаа хэвлэгдээд байна. Түүнээс гадна Котлерын олон бүтээл нь маркетинг судлаачдын гарын авлага болсоор байдаг.

Тэрээр Котлер Маркетинг Групп (KMG) хэмээх консалтинг компаниараа дамжуулан АНУ болон гадаадын олон компанийн маркетинг төлөвлөгөө, маркетингийн бодлого, олон улсын маркетингийн зөвлөгчөөр ажиллаж байв.

Бүтээлүүд

Philip Kotler and Kevin Lane Keller, Marketing Management, Pearson Education, 2006
Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006.
Philip Kotler and Waldemar Pfoertsch, B2B Brand Management^{[permanent dead link]}, Springer, 2006.
Philip Kotler and Dawn Iacobucci, Kellogg on Marketing, John Wiley & Sons, 2001

Building Global Biobrands: Taking Biotechnology To Market BUS HD9999.B442S56 2003

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know BUS HF5415.K63127 2003

Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations BUS HC415.I53M37 2002

Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits BUS HD8038.A1K67 2002 "Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits," 2nd Edition, rev. by David H Maister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.

Social Marketing: Improving the Quality of Life BUS HF5414.K67 2002

Marketing Moves: A New Approach to Profits, Growth, and Renewal KC HF5415.K68M3 2002 "Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4.

A Framework for Marketing Management BUS HF5415.13.K636 2001

Marketing Management BUS HF5415.13.K64 2000

Kotler on Marketing: How to Create, Win, and Dominate Markets BUS HF5415.13.K638 1999 "Kotler on Marketing: How to Create, Win and Dominate Markets," rev. by A Coskun Samli. Academy of Marketing Science. Journal. Fall 2001. Vol. 29, Iss. 4; pg. 421, 2 pgs "Kotler on Marketing," rev. by Carol Kennedy. Director, Jun 1999. Vol. 52, Iss. 11; p. 97 "Marketing That Makes Sense," rev. by Michael Obermire. Across the Board, May 1999. Vol. 36, Iss. 5; p. 68

Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1998 "Marketing Management," rev. by Tim Ambler. Marketing, Aug 27, 1998. p. 24.

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources BUS AM5.K68 1998 Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo, Elizabeth Rosser Cargo. Nonprofit Management and Leadership, Summer 2001. Vol. 11, Iss. 4; p. 499 (5 pages)

Marketing: An Introduction BUS HF5415.K625 1997

Standing Room Only: Strategies for Marketing the Performing Arts BUS PN1590.M27K68 1997

The Marketing of Nations: A Strategic Approach to Building National Wealth BUS HD75.K697 1997 "The Marketing of Nations," rev. by A Coskun Samli. Journal of Macromarketing, Jun 1999. Vol. 19, Iss. 1; p. 84 "The Marketing of Nations," rev. by Johny K Johansson. Journal of Marketing, Jul 1998. Vol. 62, Iss. 3; p. 148 "The Marketing of Nations: A Strategic Approach to Building National Wealth," rev. by Ali Abdulla. Library Journal. Aug 1997. Vol. 122, Iss. 13; pg. 104, 1 pgs

Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1997

Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1995

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations BUS HF5415.K6315 1993

Marketing BUS HF5415.K63117 1992

Marketing Models BUS HF5415.13.L52 1992.

Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1991

Strategic Marketing for Nonprofit Organizations BUS HF5415.K637 1991

Principles of Marketing BUS HF5415.K636 1991

Marketing Management: Analysis, Planning, Implementation and Control RDL HF5415.13.K64 1989

Social Marketing: Strategies for Changing Public Behavior BUS HF5415.122.K68 1989

Marketing Essentials BUS HF5415.K63117 1985

The New Competition BUS HF5415.12.J3K68 1985

Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1985

Strategic Marketing for Educational Institutions BUS LB2806.K67 1985

Marketing Professional Services BUS HD8038.A1K67 1984

Marketing for Nonprofit Organizations BRES HF5415.K87 1982

Marketing Management : Analysis, Planning, and Control RDL HF5415.13.K64 1981

Principles of Marketing BUS HF5415.K636 1980

Marketing management and Strategy = Formerly Readings in Marketing Management: A Reader BUS HF5415.13.M3524 1980

Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1980

Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1979

Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1976

Simulation in Social and Administrative Science: Overviews and Case-examples DBW H61.G83 1972

Marketing Management; Analysis, Planning, and Control BUS HF5415.13.K64 1972

Readings in Marketing Management BUS HF5415.13.K65 1972

Creating Social Change DBW HM101.Z28 1972

Marketing Decision Making: A Model Building Approach BUS HF5415.K63 1971

Marketing and the Computer RDL HF5415.13.C33 1970

Marketing Management: Analysis, Planning, and Control BUS HF5415.1.K67 1967

Цахим холбоос

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